LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broa